Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

By: Hawkins, Del IContributor(s): Mothersbaugh, David L | Best, Roger JMaterial type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2007Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 9780071106689Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/3420973 LOC classification: HF5415.33 | H38 2007 CIRC
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
HF5415.33.H38 2007 CIRC (Browse shelf(Opens below)) 10-0170 Available Reserve 28613

Includes bibliographical references and indexes.

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