Promotional strategy : (Record no. 4684)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00989nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 991483 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171010090023.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860801s1987 iluaf b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256036438 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU |
| Transcribing agency | ULS |
| Modifying agency | ULS |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .E53 1987 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/2 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Engel, James F |
| 9 (RLIN) | 20897 |
| 245 10 - TITLE STATEMENT | |
| Title | Promotional strategy : |
| Remainder of title | managing the marketing communications process / |
| Statement of responsibility, etc. | James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Illinois : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 621p., [4] p. of plates : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | (The Irwin series in marketing) |
| 9 (RLIN) | 20898 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 20899 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 20900 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | Management. |
| 9 (RLIN) | 20901 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warshaw, Martin R. |
| 9 (RLIN) | 20902 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C., |
| Dates associated with a name | 1943- |
| 9 (RLIN) | 20903 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hb. | MMSU Main Library | MMSU Main Library | 11/11/2013 | BAS, USIS-BCF-ASAP-MR | 0.00 | HF5415.E53 1987 CIRC | 19284 | 10/10/2017 | D-92-0301 | 10/10/2017 | Books | Circulation |