Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Material type: TextSeries: (The Irwin series in marketing)Publication details: Homewood, Illinois : Irwin, 1987Edition: 6th edDescription: xvi, 621p., [4] p. of plates : ill. ; 24 cmISBN: 0256036438Subject(s): Marketing | Advertising | Marketing -- ManagementDDC classification: 658.8/2 LOC classification: HF5415 | .E53 1987Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.E53 1987 CIRC (Browse shelf(Opens below)) | D-92-0301 | Available | Circulation | 19284 |
Includes bibliographical references and index.
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