Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

By: Engel, James FContributor(s): Warshaw, Martin R | Kinnear, Thomas C, 1943-Material type: TextTextSeries: (The Irwin series in marketing)Publication details: Homewood, Illinois : Irwin, 1987Edition: 6th edDescription: xvi, 621p., [4] p. of plates : ill. ; 24 cmISBN: 0256036438Subject(s): Marketing | Advertising | Marketing -- ManagementDDC classification: 658.8/2 LOC classification: HF5415 | .E53 1987
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
HF5415.E53 1987 CIRC (Browse shelf(Opens below)) D-92-0301 Available Circulation 19284

Includes bibliographical references and index.

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