Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche.
Material type: TextPublication details: Boston : Irwin/McGraw-Hill, 1999Edition: 3rd edDescription: xxiii, 393 p. : ill. ; 26 cmISBN: 0256261180Subject(s): Marketing managementLOC classification: HF5415.13 | .W54 1999Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Laoag Campus Library | HF5415.13.W54 1999 CIRC (Browse shelf(Opens below)) | 02-0277 | Available | Circulation | 25016 |
Includes bibliographical references and index.
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