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Principles of contemporary marketing / David L. Kurtz.

by Kurtz, David L.

Edition: Fifteenth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Pasig City : Cengage Learning Asia (Philippine Branch), c2012; Andover : Cengage Learning, [2012]Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.K87 2012 F.

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Principles of marketing / Louis E. Boone, David L. Kurtz.

by Boone, Louis E [author.] | Kurtz, David L [author.].

Edition: [Philippine edition].Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Pasig City : Cengage Learning Asia (Philippine Branch), c2014Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.B66 2014 F.

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