International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, r. bRUCE mONEY.
Material type: TextPublication details: New York, NY : McGraw-Hill Education, c2016Edition: Seventeenth editionDescription: xxiii, 662 pages : colored illustrations ; 27 cmISBN: 9781259253065 Pbk. : alk. paper)Subject(s): Export marketing | International business enterprisesLOC classification: HF1416 | .I58 2016Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF1416 I58 2016 CIRC (Browse shelf(Opens below)) | 19-0047 | Available | Circulation | 35244 |
Includes indexes.
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