Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli.
Material type: TextPublication details: New York : McGraw-Hill/Irwin, c2013Description: xxi, 602 p. : i ill. ; 26 cmISBN: 9780071318204 (Pbk.)Subject(s): Export marketing | Export marketing -- Case studiesLOC classification: HF1416 | .A46 2013Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF1416.A46 2013 CIRC (Browse shelf(Opens below)) | 14-0327 | Available | Circulation | 32587 |
Includes bibliographical references and indexes.
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