Integrated direct marketing : techniques and strategies for success / Ernan Roman ; forewords by Bob Stone, Jim Kobs.
Material type: TextPublication details: New York : McGraw-Hill, c1988Description: xx, 239 p. : ill. ; 24 cmISBN: 007053599XSubject(s): Direct marketingLOC classification: HF5415.126 | .R65 1988Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.126.R65 1988 CIRC (Browse shelf(Opens below)) | 89-0159 | Available | Circulation | 14714 |
Includes bibliographical references and index.
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