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Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli.

By: Alon, Ilan Contributor(s): Jaffe, Eugene D | Vianelli, Donata Material type: Text

TextPublication details: New York : McGraw-Hill/Irwin, c2013Description: xxi, 602 p. : i ill. ; 26 cmISBN: 9780071318204 (Pbk.)Subject(s): Export marketing | Export marketing -- Case studiesLOC classification: HF1416 | .A46 2013

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Holdings
Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF1416.A46 2013 CIRC (Browse shelf(Opens below))	14-0327	Available	Circulation		32587

Includes bibliographical references and indexes.

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