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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel.

By: Belch, George E Contributor(s): Belch, Michael A Material type: Text

TextPublication details: New York, New York : McGraw-Hill, c2012Edition: 9th edDescription: xxxv, 796 p. : ill. ; 27 cmISBN: 9780071314404 (Pbk.)Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | .B44 2012

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Holdings
Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5823.B44 2012 CIRC (Browse shelf(Opens below))	14-0176	Available	Circulation		32428

Includes bibliographical references and index.

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