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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr. ; Joseph P. Cannon, E. Jerome McCarthy

By: Perreault, William DContributor(s): Cannon, Josph P | McCarthy, JeromeMaterial type: Text

TextPublication details: New York : McGraw-Hill, 2017Edition: Nineteenth editionDescription: xl, 726 pages ; 26 cmISBN: 978 981 3151 08 6Subject(s): Marketing -- ManagementLOC classification: HF 5415.13 P47 2017 CIRC

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Holdings
Item type	Home library	Call number	Copy number	Status	Date due	Barcode
Books	MMSU Main Library	HF 5415.13 P47 2017 CIRC (Browse shelf(Opens below))	D-19-0028	Available		36120
Books	MMSU Main Library	HF 5415.13 P47 2017 CIRC (Browse shelf(Opens below))	D-19-0028-A	Available		36121

Includes bibliographical references and index. Donation : C & E Publishing

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