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Integrated direct marketing : techniques and strategies for success / Ernan Roman ; forewords by Bob Stone, Jim Kobs.

By: Roman, Ernan Material type: Text

TextPublication details: New York : McGraw-Hill, c1988Description: xx, 239 p. : ill. ; 24 cmISBN: 007053599XSubject(s): Direct marketingLOC classification: HF5415.126 | .R65 1988

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Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5415.126.R65 1988 CIRC (Browse shelf(Opens below))	89-0159	Available	Circulation		14714

Includes bibliographical references and index.

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