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		Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche. by Walker, Orville C \| Boyd, Harper W \| Larreche, Jean-Claude. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: MMSU Laoag Campus Library (1) Call number: HF5415.13.W54 1999 CIRC. Place hold Add to cart (remove)
		Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Guiltinan, Joseph P \| Paul, Gordon W. Series: (McGraw-Hill series in marketing)Edition: international student ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Aucklancd : McGraw-Hill, c1982Availability: Items available for loan: MMSU Laoag Campus Library (1) Call number: HP5415.13.G8448 1982 CIRC. Place hold Add to cart (remove)

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