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Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche.

By: Walker, Orville C Contributor(s): Boyd, Harper W | Larreche, Jean-Claude Material type: Text

TextPublication details: Boston : Irwin/McGraw-Hill, 1999Edition: 3rd edDescription: xxiii, 393 p. : ill. ; 26 cmISBN: 0256261180Subject(s): Marketing managementLOC classification: HF5415.13 | .W54 1999

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Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Laoag Campus Library	HF5415.13.W54 1999 CIRC (Browse shelf(Opens below))	02-0277	Available	Circulation		25016

Includes bibliographical references and index.

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