Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr. ; Joseph P. Cannon, E. Jerome McCarthy
Material type: TextPublication details: New York : McGraw-Hill, 2017Edition: Nineteenth editionDescription: xl, 726 pages ; 26 cmISBN: 978 981 3151 08 6Subject(s): Marketing -- ManagementLOC classification: HF 5415.13 P47 2017 CIRCItem type | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | MMSU Main Library | HF 5415.13 P47 2017 CIRC (Browse shelf(Opens below)) | D-19-0028 | Available | 36120 | |
Books | MMSU Main Library | HF 5415.13 P47 2017 CIRC (Browse shelf(Opens below)) | D-19-0028-A | Available | 36121 |
Includes bibliographical references and index. Donation : C & E Publishing
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