Marketing communications : interactivity, communities and content / Chris Fill.
Material type: TextPublication details: Harlow, England ; : Prentice Hall 2009Edition: 5th edDescription: xxxvii, 958 p. : col. ill. ; 27 cmISBN: 9780273717225 (pbk. : alk. paper)Subject(s): Communication in marketing | Marketing channels | Sales promotionLOC classification: HF5415.123 | f54 2009 CIRCItem type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.123 F54 2009 CIRC (Browse shelf(Opens below)) | 10-0167 | Available | Room-use only | 28610 |
Includes bibliographical references and indexes.
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