Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr., Narper W. Boyd, Jr.
Material type: TextSeries: (McGraw-Hill/Irwin series in marketing)Publication details: Boston : McGraw-Hill/Irwin, c2008Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN: 0073529826Subject(s): Marketing ManagementLOC classification: HF5415.13 | .M84 2008Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.13.M84 2008 CIRC (Browse shelf(Opens below)) | 08-0369 | Available | Circulation | 28069 |
Includes bibliographical references and index.
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