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Principles of services marketing / Adrian Palmer.

by Palmer, Adrian [author.].

Edition: Seventh edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill Education, c2014Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.P34 2014 CIRC.

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen [author] | Lovelock, Christopher [author].

Edition: Eighth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey : World Scientific, c2016Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.W57 2016 CIRC.

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