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Competitive marketing strategy / John A. Czepiel.

By: Czepiel, John A Material type: Text

TextSeries: (The Prentice-Hall series in marketing)Publication details: Englewood Cliffs, New Jersey : Prentice Hall, c1992Description: xvii, 491 p. : ill. ; 25 cmISBN: 0131597248Subject(s): Marketing -- Management | Strategic planning | Competition | Technological innovationsLOC classification: HF5415.13 C93 1992 CIRC

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Holdings
Item type	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	MMSU Main Library	Circulation	HF 5415.13 C93 1992 CIRC (Browse shelf(Opens below))	Available		21416

Includes bibliographical references and index.

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