Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Material type: TextPublication details: Boston : Pearson, c2010Edition: 5th edDescription: xxiii, 683 p. : ill. (chiefly col.) ; 28 cmISBN: 9780132453134Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.94 LOC classification: TX911.3.M3 | K67 2010 CIRCItem type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | TX911.3.M3K67 2010 CIRC (Browse shelf(Opens below)) | 10-0111 | Available | Reserve | 28553 |
Includes bibliographical references and index.
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