Integrated marketing communication in advertising and promotion /
Shimp, Terence A.
Integrated marketing communication in advertising and promotion / Terence A. Shimp. - 8th ed. - Australia : South-Western, c2010. - xx, 668 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
9780324665314
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 2010
Integrated marketing communication in advertising and promotion / Terence A. Shimp. - 8th ed. - Australia : South-Western, c2010. - xx, 668 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
9780324665314
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 2010