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Integrated marketing communication in advertising and promotion / Terence A. Shimp.

By: Shimp, Terence A Material type: Text

TextPublication details: Australia : South-Western, c2010Edition: 8th edDescription: xx, 668 p. : ill. ; 29 cmISBN: 9780324665314Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingLOC classification: HF5415.123 | .S54 2010

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Holdings
Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5415.123.S54 2010 CIRC (Browse shelf(Opens below))	11-0255	Available	Circulation		29550

Includes bibliographical references and indexes.

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