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Digital media and innovation : management and design strategies in communication /

Gershon, Richard A.,

Digital media and innovation : management and design strategies in communication / Richard A. Gershon. - xvi, 261 pages : illustrations ; 26 cm

Includes bibliographical references and indexes.

ISBN: 9781452241418 (Pbk. : alk. paper)

Subjects--Topical Terms:
Mass media--Management.
Organizational effectiveness.

LC Class. No.: P 96 M34 G47 2017 CIRC

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