Marketing : concepts and strategies /
Pride, William M.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 10th ed. - Boston : Houghton Mifflin, c1997. - xxxii, 666 p. : col. ill., col. maps ; 26 cm.
Includes bibliographical references and indexes.
039578574X
Marketing.
HF 5415 P742 1997 CIRC
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - 10th ed. - Boston : Houghton Mifflin, c1997. - xxxii, 666 p. : col. ill., col. maps ; 26 cm.
Includes bibliographical references and indexes.
039578574X
Marketing.
HF 5415 P742 1997 CIRC