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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Pride, William M Contributor(s): Ferrell, O. C Material type: Text

TextPublication details: Boston : Houghton Mifflin, c1997Edition: 10th edDescription: xxxii, 666 p. : col. ill., col. maps ; 26 cmISBN: 039578574XSubject(s): MarketingLOC classification: HF5415 | .P742 1997

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Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5415.P742 1997 CIRC (Browse shelf(Opens below))	99-0385	Available	Circulation		22947

Includes bibliographical references and indexes.

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