Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Pride, William MContributor(s): Ferrell, O. CMaterial type: TextTextPublication details: Boston : Houghton Mifflin, c1997Edition: 10th edDescription: xxxii, 666 p. : col. ill., col. maps ; 26 cmISBN: 039578574XSubject(s): MarketingLOC classification: HF5415 | .P742 1997
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
HF5415.P742 1997 CIRC (Browse shelf(Opens below)) 99-0385 Available Circulation 22947

Includes bibliographical references and indexes.

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