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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Pride, William M Contributor(s): Ferrell, O. C Material type: Text

TextPublication details: Boston : Houghton Mifflin, c1997Edition: 10th edDescription: xxxii, 666 p. : col. ill., col. maps ; 26 cmISBN: 039578574XSubject(s): MarketingLOC classification: HF 5415 P742 1997 CIRC

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Holdings
Item type	Home library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	MMSU Main Library	Circulation	HF 5415.P742 1997 CIRC (Browse shelf(Opens below))	99-0385	Available		22947

Includes bibliographical references and indexes.

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