Normal view MARC view ISBD view

Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability /

Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry. - Hoboken, New Jersey : John Wiley & Sons, Inc., 2023. - xv, 266 pages : illustrations ; 24 cm.

Includes index.

ISBN: 9781119835202 Hb. Bp.

Subjects--Topical Terms:
Marketing -- Management.
Organizational change.
Decision making.
Strategic planning.
Creativity in business.

LC Class. No.: HF 5415.13 E58 2023 CASAT

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)