Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry.
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TextPublication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2023Description: xv, 266 pages : illustrations ; 24 cmISBN: 9781119835202 Hb. Bp.Subject(s): Marketing -- Management | Organizational change | Decision making | Strategic planning | Creativity in businessLOC classification: HF 5415.13 E58 2023 CASAT
| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
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MMSU College of Aquatic Sciences and Applied Technology | Circulation | HF 5415.13 E58 2023 CASAT (Browse shelf(Opens below)) | Available | 41679 |
Includes index.
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