Complete MBA for dummies /
Complete MBA for dummies /
by Kathleen Allen and Peter Economy.
- 2nd edition
- Hoboken, N.J. : Wiley, c2008.
- xviii, 414 pages : illustration ; 24 cm.
- For dummies .
Previous ed.: Foster City, Calif.: IDG, 2000. Includes index.
The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff -- The part of tens.
This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk.
9780470194294
Industrial management.
Information technology --Management.
Master of business administration degree.
Business education.
HD31 / .A4118 2008
Previous ed.: Foster City, Calif.: IDG, 2000. Includes index.
The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff -- The part of tens.
This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk.
9780470194294
Industrial management.
Information technology --Management.
Master of business administration degree.
Business education.
HD31 / .A4118 2008