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Complete MBA for dummies / by Kathleen Allen and Peter Economy.

Contributor(s): Economy, PeterMaterial type: Text

TextSeries: --For dummiesPublication details: Hoboken, N.J. : Wiley, c2008Edition: 2nd editionDescription: xviii, 414 pages : illustration ; 24 cmISBN: 9780470194294 Subject(s): Industrial management | Information technology -- Management | Master of business administration degree | Business educationLOC classification: HD31 | .A4118 2008

Contents:

The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff -- The part of tens.

Summary: This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk.

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Holdings
Item type	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	MMSU Main Library	American Corner	H31 A4118 2008 AC (Browse shelf(Opens below))	Available		6039-AC

Previous ed.: Foster City, Calif.: IDG, 2000.

Includes index.

The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff -- The part of tens.

This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk.

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