Advertising & IMC : principles and practice /
Moriarty, Sandra
Advertising & IMC : principles and practice / Sandra Moriarty, Nancy Mitchell, William Wells. - 9th ed., global edition. - Boston : Pearson, c2012. - 685 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780273752929
Advertising.
HF 5823 M67 2012 CIRC
Advertising & IMC : principles and practice / Sandra Moriarty, Nancy Mitchell, William Wells. - 9th ed., global edition. - Boston : Pearson, c2012. - 685 p. : ill. ; 28 cm.
Includes bibliographical references and index.
9780273752929
Advertising.
HF 5823 M67 2012 CIRC