Advertising & IMC : (Record no. 3162)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00734nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240712085042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121206t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273752929 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU |
| Language of cataloging | eng |
| Transcribing agency | ULS |
| Modifying agency | ULS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 M67 2012 CIRC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra |
| 9 (RLIN) | 14475 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & IMC : |
| Remainder of title | principles and practice / |
| Statement of responsibility, etc. | Sandra Moriarty, Nancy Mitchell, William Wells. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed., global edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 685 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 14476 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mitchell, Nancy. |
| 9 (RLIN) | 14477 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wells, William. |
| 9 (RLIN) | 14478 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pbk. | MMSU Main Library | MMSU Main Library | Circulation | 12/06/2012 | Purchase | 12-0033 | HF 5823 M67 2012 CIRC | 30062 | 10/10/2017 | 10/10/2017 | Books |