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The Practice of marketing mangement :

Cohen, William A

The Practice of marketing mangement : analysis, planning, and implementation / William A. Cohen. - New York : Macmillan Publishing, c1988. - xix, 695 p[. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0023231505

Subjects--Topical Terms:
Marketing Management.

LC Class. No.: HF5415.13 / .C645 1988

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