The Practice of marketing mangement : analysis, planning, and implementation / William A. Cohen.
Material type: TextPublication details: New York : Macmillan Publishing, c1988Description: xix, 695 p[. : ill. ; 24 cmISBN: 0023231505Subject(s): Marketing ManagementLOC classification: HF5415.13 | .C645 1988Item type | Home library | Call number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.13.C645 1988 CIRC (Browse shelf(Opens below)) | Available | Circulation | 15130 |
Includes bibliographical references and index.
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