Social marketing :
Lee, Nancy R
Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. - 4th ed. - Los Angeles : SAGE, c2011. - xi, 502 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781412981491 (Pbk.)
Social marketing.
Behavior modification.
HF5414 / .L43 2011
Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. - 4th ed. - Los Angeles : SAGE, c2011. - xi, 502 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781412981491 (Pbk.)
Social marketing.
Behavior modification.
HF5414 / .L43 2011