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Principles of services marketing /

Palmer, Adrian,

Principles of services marketing / Adrian Palmer. - Seventh edition. - London : McGraw-Hill Education, 2014. - xviii,495 pages : illustrations, colored 27 cm.

Includes bibliographical references and index.

ISBN: 9780077152345 (Pbk.)

Subjects--Topical Terms:
Marketing--Management.
Service industries--Marketing.

LC Class. No.: HF 5415.13.P34 2014 CIRC

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