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Principles of services marketing / Adrian Palmer.

By: Palmer, Adrian [author.]Material type: Text

TextPublication details: London : McGraw-Hill Education, 2014Edition: Seventh editionDescription: xviii,495 pages : illustrations, colored 27 cmISBN: 9780077152345 (Pbk.)Subject(s): Marketing -- Management | Service industries -- MarketingLOC classification: HF 5415.13.P34 2014 CIRC

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Holdings
Item type	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	MMSU Main Library	Circulation	HF 5415.13 P34 2014 CIRC (Browse shelf(Opens below))	Available		33352

Includes bibliographical references and index.

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