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Practical marketing: an Asian perspective /

Wee, Chow Hou

Practical marketing: an Asian perspective / Wee, Chow Hou - Singapore : Addison Wesley Publishing 1997 - xii, 297 p. ill. ; 25 cm.

Includes index.

ISBN: 0-201-62857-0

Subjects--Topical Terms:
Marketing.
Marketing Asia.

LC Class. No.: HF5415 / .W44 1997

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