Practical marketing: an Asian perspective / (Record no. 815)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00670nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240802160711.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110920t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-201-62857-0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU-ULS |
| Transcribing agency | ULS |
| Modifying agency | ULS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 W44 1997 CIRC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wee, Chow Hou |
| 9 (RLIN) | 4437 |
| 245 ## - TITLE STATEMENT | |
| Title | Practical marketing: an Asian perspective / |
| Statement of responsibility, etc. | Wee, Chow Hou |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Addison Wesley Publishing |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 297 p. |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 4438 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 4439 |
| Topical term following geographic name entry element | Asia. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wee, Chow Hou |
| 9 (RLIN) | 4440 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hb : Bp | MMSU Main Library | MMSU Main Library | Circulation | 09/20/2011 | Purchased | HF 5415 W44 1997 CIRC | 22735 | 10/10/2017 | 99-0178 | 10/10/2017 | Books |