Crash course in marketing for libraries /
Alman, Susan Webreck.
Crash course in marketing for libraries / Susan Webreck Alman. - Westport, Conn. : Libraries Unlimited, c2007. - xi, 177 p. : ill. ; 28 cm. - Crash course series . - Crash course series (Westport, Conn.) .
Includes bibliographical references (p. 169-173) and index.
The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.
9781591584308 (pbk. : alk. paper)
Libraries--Marketing.
Z716.3 / .A45 2007 CIRC
021.7
Crash course in marketing for libraries / Susan Webreck Alman. - Westport, Conn. : Libraries Unlimited, c2007. - xi, 177 p. : ill. ; 28 cm. - Crash course series . - Crash course series (Westport, Conn.) .
Includes bibliographical references (p. 169-173) and index.
The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.
9781591584308 (pbk. : alk. paper)
Libraries--Marketing.
Z716.3 / .A45 2007 CIRC
021.7