Marketing mistakes and successes / (Record no. 4894)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00780nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171010090112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131213t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471159050 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU |
| Transcribing agency | ULS |
| Modifying agency | ULS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1 |
| Item number | .H37 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Robert F |
| 9 (RLIN) | 21801 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing mistakes and successes / |
| Statement of responsibility, etc. | Robert F. Hartley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 376 p. : |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Marketing mistakes / Robert F. Hartley. 6th ed. c1995. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Location of event | United States |
| General subdivision | Case studies. |
| 9 (RLIN) | 21802 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartkley, Robert F., 1927- . Marketing mistakes. |
| 9 (RLIN) | 21803 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pbk. | MMSU Main Library | MMSU Main Library | 12/13/2013 | Purchase | HF5415.1.H37 1998 CIRC | 22732 | 10/10/2017 | 99-0175 | 10/10/2017 | Books | Circulation |