Marketing mistakes and successes / Robert F. Hartley.
Material type: TextPublication details: New York : John Wiley & Sons, c1998Edition: 7th edDescription: viii, 376 p. : 23 cmISBN: 0471159050Subject(s): Marketing United States -- Case studiesLOC classification: HF5415.1 | .H37 1998Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.1.H37 1998 CIRC (Browse shelf(Opens below)) | 99-0175 | Available | Circulation | 22732 |
Rev. ed. of: Marketing mistakes / Robert F. Hartley. 6th ed. c1995.
Includes bibliographical references.
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