Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.
Material type:
TextPublisher: Durham : Duke University Press, 2013Description: xiv, 322 pages ; illustrations ; 23 cmISBN: 9780822353638 Pbk., Bp.Subject(s): Exports -- Japan | Character merchandising | Globalization | Japan -- CommerceLOC classification: HF 3826.5 Y36 2013 JAPAN| Item type | Home library | Call number | Status | Date due | Barcode |
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MMSU Main Library | HF 3826.5 Y36 2013 JAPAN (Browse shelf(Opens below)) | Available | 39758 |
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| HD 8391 D67 1997 JAPAN British factory, Japanese factory : the origins of national diversity in industrial relations / | HF 1385 D38 2012 JAPAN Why adjudicate? : enforcing trade rules in the WTO / | HF 1601 E46 1991 JAPAN The sun also sets : the limits to Japan's economic power / | HF 3826.5 Y36 2013 JAPAN Pink globalization : Hello Kitty's trek across the Pacific / | HF 5475.J3 B47 2004 JAPAN Tsukiji : the fish market at the center of the world / | HF 5549.2.J3 R43 2005 JAPAN The Japanese employment system : adapting to a new economic environment / | HG 187.E18 G75 2009 JAPAN Currency and contest in East Asia : the great power politics of financial regionalism / |
Includes bibliographical references (p. 299-312) and index.
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
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