Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto.
Material type: TextPublication details: New York : The Free Press, c1989Description: xii, 401 p. : ill. ; 25 cmISBN: 0029184614Subject(s): Social marketingLOC classification: HF 5415.122 K686 1989 CIRCItem type | Home library | Shelving location | Call number | Status | Date due | Barcode |
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Books | MMSU Main Library | Circulation | HF 5415.122 K686 1989 CIRC (Browse shelf(Opens below)) | Available | 20901 |
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HF 5415 W44 1997 CIRC Practical marketing: an Asian perspective / | HF 5415 .Z54 1996 CIRC Basic marketing / | HF 5415 Z54 2001 CIRC Marketing : creating and keeping customers in an e-commerce world / | HF 5415.122 K686 1989 CIRC Social marketing : strategies for changing public behavior / | HF 5415.123. C66 2014 CIRC Marketing communications management : analysis, planning, implementation / | HF 5415.123 F54 2009 CIRC Marketing communications : interactivity, communities and content / | HF 5415.123. J63 2015 CIRC Marketing communication / |
Includes bibliographical references and index.
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