Strategic marketing cases and applications / David W. Cravens, Charles W. Lamb, Jr.

By: Cravens, David WContributor(s): Lamb, Charles WMaterial type: TextTextSeries: (The Irwin series in marketing)Publication details: Homewood, Illinois : Irwin, 1986Edition: 2nd edDescription: xxi, 803 p. : ill. ; 25 cmISBN: 0256033714Subject(s): Marketing -- Case studiesLOC classification: HF5415.135 | .C73 1986
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
HF5415.135.C73 1986 CIRC (Browse shelf(Opens below)) D-90-0229 Available Circulation 16023
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HF5415.13 Z56 2018 CIRC Business to business marketing management : HF5415.135.C72 1987 CIRC Strategic marketing / HF5415.135.C72 1997 CIRC Strategic marketing / HF5415.135.C73 1986 CIRC Strategic marketing cases and applications / HF5415.135.K47 1990 CIRC Strategic marketing problems : HF5415.135.M37 2002 CIRC The Marketing game! : HF5415.15 B73 2018 CIRC Brand management /

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