Strategic marketing cases and applications / David W. Cravens, Charles W. Lamb, Jr.
Material type: TextSeries: (The Irwin series in marketing)Publication details: Homewood, Illinois : Irwin, 1986Edition: 2nd edDescription: xxi, 803 p. : ill. ; 25 cmISBN: 0256033714Subject(s): Marketing -- Case studiesLOC classification: HF5415.135 | .C73 1986Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.135.C73 1986 CIRC (Browse shelf(Opens below)) | D-90-0229 | Available | Circulation | 16023 |
Includes bibliographical references.
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