Essentials of integrated marketing communication / Samuel M. Salvador [and four others].

Contributor(s): Somera, Ruperto P [author] | Geronimo, Ellinor Fua C [author] | Molano, Helen S [author] | Ang, Athena Georgene Uy [author]Material type: TextTextPublication details: [s.l.] : Adrian Books Inc., 2015Description: xviii, 292 pages ; 23 cmISBN: 9789710552269Other title: Integrated marketing communicationSubject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingLOC classification: HF 5415.123 .E87 2015 F
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Item type Home library Shelving location Call number Status Date due Barcode
Books Books MMSU Main Library
Filipiniana Section HF 5415.123.E87 2015 F (Browse shelf(Opens below)) Available 34624

Includes bibliographical references.

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