Integrated marketing communication in advertising and promotion / Terence A. Shimp.
Material type: TextPublication details: Australia : South-Western, c2010Edition: 8th edDescription: xx, 668 p. : ill. ; 29 cmISBN: 9780324665314Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingLOC classification: HF5415.123 | .S54 2010Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.123.S54 2010 CIRC (Browse shelf(Opens below)) | 11-0255 | Available | Circulation | 29550 |
Includes bibliographical references and indexes.
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