Marketing communications in tourism and hospitality :
McCabe, Scott.
Marketing communications in tourism and hospitality : concepts, strategies and cases. -- Scott, McCabe. - Amsterdam : Elsevier, c2009. - xx, 300 p. ; 25 cm.
Includes bibliographical references and index.
9780750682770
Hospitality industry -- Marketing.
Tourism -- Marketing.
Communication in marketing.
Hospitality industry -- Marketing -- Cases.
Tourism -- Marketing -- Cases.
Communication in marketing -- Cases.
TX911.3.M3 / M32 2009 CIRC
Marketing communications in tourism and hospitality : concepts, strategies and cases. -- Scott, McCabe. - Amsterdam : Elsevier, c2009. - xx, 300 p. ; 25 cm.
Includes bibliographical references and index.
9780750682770
Hospitality industry -- Marketing.
Tourism -- Marketing.
Communication in marketing.
Hospitality industry -- Marketing -- Cases.
Tourism -- Marketing -- Cases.
Communication in marketing -- Cases.
TX911.3.M3 / M32 2009 CIRC