Marketing communications in tourism and hospitality : (Record no. 287)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00814 a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750682770 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU |
| Transcribing agency | ULS |
| Modifying agency | ULS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX911.3.M3 |
| Item number | M32 2009 CIRC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCabe, Scott. |
| 9 (RLIN) | 1746 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications in tourism and hospitality : |
| Remainder of title | concepts, strategies and cases. -- |
| Statement of responsibility, etc. | Scott, McCabe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Amsterdam : |
| Name of publisher, distributor, etc. | Elsevier, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 300 p. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality industry -- Marketing. |
| 9 (RLIN) | 1747 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism -- Marketing. |
| 9 (RLIN) | 1748 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 1749 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality industry -- Marketing -- Cases. |
| 9 (RLIN) | 1750 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism -- Marketing -- Cases. |
| 9 (RLIN) | 1751 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing -- Cases. |
| 9 (RLIN) | 1752 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pbk : Bp | MMSU Main Library | MMSU Main Library | 07/04/2011 | Purchase | 4690.00 | TX911.3.M3 M32 2009 CIRC | 28493 | 07/04/2011 | 10-0051 | 07/04/2011 | Books | Reserve |