Marketing communications in tourism and hospitality : concepts, strategies and cases. -- Scott, McCabe.

By: McCabe, ScottPublication details: Amsterdam : Elsevier, c2009Description: xx, 300 p. ; 25 cmISBN: 9780750682770Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | Communication in marketing | Hospitality industry -- Marketing -- Cases | Tourism -- Marketing -- Cases | Communication in marketing -- CasesLOC classification: TX911.3.M3 | M32 2009 CIRC
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
TX911.3.M3 M32 2009 CIRC (Browse shelf (Opens below)) 10-0051 Available Reserve 28493

Includes bibliographical references and index.

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