Marketing communications in tourism and hospitality : concepts, strategies and cases. -- Scott, McCabe.
Publication details: Amsterdam : Elsevier, c2009Description: xx, 300 p. ; 25 cmISBN: 9780750682770Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | Communication in marketing | Hospitality industry -- Marketing -- Cases | Tourism -- Marketing -- Cases | Communication in marketing -- CasesLOC classification: TX911.3.M3 | M32 2009 CIRC| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
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MMSU Main Library | Circulation | TX 911.3.M3 M32 2009 CIRC (Browse shelf(Opens below)) | Available | 28493 |
Includes bibliographical references and index.
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